Wednesday, November 23, 2011

Google Plus 1 a game changer

Google Plus 1

It’s only one, tiny, insignificant button. So how come it’s changed so much in such little time? Google plus 1 has recently come out of nowhere and it’s slowly changing the fabric of the marketing world. So let’s start from the beginning, what specifically is Google plus 1, and what are the reasons for it being so significant?  Well, Google plus one is Google’s newest revolutionary experiment. They’ve been working on it for quite some time now. It’s a fairly new aspect to global marketing that was only released a few months ago.To put it simply, Google plus 1 assists users in differentiating the crap web pages from the non-crap web pages. Whether you are a marketer, or an average user wanting to learn more about how to market their own website, you should have viewed the plus 1 button at some stage or another. In essence, the plus 1 button functions similarly to that of a Facebook like or a tweet; however there is a slight difference as the plus 1 button has the ability to influence the hierarchy of search results and rank.So is Google plus 1 a game changer? Well, have you taken a look at all the marketing websites lately? They’ve been practically littered with users offering their Google plus 1 services. And whether you like it or not, Google plus 1 is going to influence one’s rank and in turn, the internet marketing world.Well, Google is determined to meet and improve a user’s internet experience. Before, Google plus 1 was just Google’s newest experiment to compete with other influential websites such as Twitter and Facebook. However with how things are currently functioning, it’s very hard to establish yourself with Google plus 1. Why? Unfortunately there are many marketing sites that automatically link build or “plus 1” sites for a fee. They fool Google by their automated systems, and in turn other users into thinking that that particular website with dozens of plus 1’s is popular because its rocks or is fascinating. Whilst in reality, it might stink or suck horribly.Unfortunately, there is nothing we can do to stop this and whatever we do there will always be people who are willing to exploit the system. Google and various other websites have been dealing with these exploiters for years and have made little progress. So we have no choice but to accept this and move on. Regardless of this, Google plus 1 will still help rank your website; just be aware that you are probably not competing with the others on fair ground.Google plus 1 is definitely a game changer. How much it will influence your websites overall ranking, I can’t be totally certain. However, I can guarantee that it will influence the rank of your website. And besides, you can never succeed if you never try.

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