There are 4 words to live by. On target search results.
That's what Google is all about. If your content site has the most relevant content for that keyword or keywords you are targeting, Google wants to rank you, all things being equal.
For any piece of content YOU SHOULD create to target a specific keyword, I want that content to be the most relevant, up to date information available. It should answer the question or solve the problem or fulfill your visitors information requirements.
Does that mean you have to spend $50 per article to get master pieces? Absolutely not. My content is good, relevant content that delivers on the keyword.
Would these articles be published in magazines? Most likely not. Are they readable and informative? Absolutely!
There's talk that you should not create content that answers your visitors questions in full. Meaning, write articles that engage but don't fully explain or answer the question your visitor to your site is looking for in hopes they click on your affiliate link/Adsense block instead to find the answer.
you should don't agree with that. The more you learn from a site, the more you trust the site and the more you want to buy what they are selling or promoting. (you'll get into creating content shortly, you’re'm getting ahead of myself here.)
You don't need to create sites that are 100+ pages to be considered an authority in Google's eyes. When you target a small sub section of a niche in a compact way with relevant good quality content, you're a winner in Google's eyes.
You only have to look at some of the things that have happened in the recent Google algorithm changes. Sites like Ehow, Ezinearticles.com and big content sites have ropped dramatically in rankings.
Even the big content sites that are more targeted to their niches or even just the one niche, they too have dropped in the rankings. It's all about relevancy. (With affiliate sites, especially sites that you promote Clickbank products with, you should
sometimes go up to 25 pages and still call that a mini authority site.
It's when you combine keyword sets, that are when you call a site an authority site, but everyone has their own definitions. Authority sites are now an integral part of my business and I explain why later.)
That's what I want to talk about in this section. My method of creating my content sites and why you should create them the way you should do.
Over the years I've created content sites ranging from 4 to 5 pages all the way up to 200 pages and everything in between. I'm talking about hundreds of sites here in dozens of niches.
I've tested everything and the data I'm giving you today is from those tests. So right now I'm going to talk about the size and structure of my sites and then I'm going to talk about some of the elements of how I create my sites.
In the next parts of this WSO I will be going into more nitty gritty details of the process and how I put the pieces together when it comes time to create my content sites.
Both mini authority and authority.
As I've talked about before, there are now only two types of sites that I focus on. Mini authority sites and Authority sites.
My mini authority sites are around the 11 to 15 page mark for Adsense and no more then 25 pages for affiliate sites, and I'll get to why that is in a moment. My mini authority sites are used to test the profitability of a keyword set. I don't want to create a 50+ page content site to find out the niche or the keyword set is a donkey.
Why do I only create Adsense sites that are less then 15 pages? Because I've found the profitability of Adsense sites is not worth the effort after this amount of pages. If I am going to create an authority site, affiliate products far FAR out do Adsense in earnings. So I no longer create Adsense sites that are over 15 pages. I only ever build mini authority sites to target Adsense.
Often times it's hard to find relevant Adsense keywords with enough searches and high CPC to even create larger sites.
Google is also fickle. The last thing I want to do is build a content site around one topic, a topic that just won't work for affiliate programs to find out later that Google Adsense has shut up shop or decided to suspend my account for any number of stupid reasons Google comes up with.
For those two reasons, I only build mini authority Adsense sites. I'm also a big website flipper. I find that Adsense sites in this category and size are the easiest to sell for the best price for the amount of work I've put into them.
There are always exceptions to rules like this, but I'm not going to build a business around exceptions. I build my business on what is most likely and most profitable regardless of what other people are doing.
So I use my mini authority sites to target niches and keyword sets I'm testing out for profitability. Let me give you an example, using my own niches. When I create mini authority sites, I think niche first.
A couple of months ago (probably closer to 6 months ago now) I decided to target the pregnancy niche.
My first mini authority site was on morning sickness and I built it around a Clickbank product on remedies for morning sickness. I then created another mini authority site around ways to induce labor. I then created another mini site around fertility and getting pregnant. I then created another mini authority site on pregnancy weight gain.
Each of these sites was around the 15 to 25 page range and each one was promoting an affiliate product from Clickbank.
I ended up creating 10 mini authority sites over that 6 month period all based around the pregnancy niche. Each and everyone of these sites is very very profitable. If you have my last report on advanced keyword research and competition research, you will know how I determine profitability for Adsense and affiliate sites.
This month, I'm now creating an authority site in this niche based around those keywords I know are profitable and then I'm going to expand the keywords even
further with long tail keywords. Lower searches but a lot less competition.
In my mini authority sites, I only target the best keywords with the easiest competition and the most searches.
In my authority sites I target every keyword I can find that's remotely related to my niche, often regardless of search counts.
Don't worry, this will all be explained in more detail later in this PDF, right now I just want you to understand the basic overview of what I do. You're probably wondering why I build two sites targeting the same keywords. There are a few reasons.
As I said, I use these mini authority sites to test profitability of a keyword set. If the keywords are not that profitable or the products in the market just don't work out or if for some reason I've just miscalculated the competition and it's too hard for me to rank without spending months on it, then I won't use those keywords again.
It helps me to determine how profitable it will be and once I rank for these keywords, I will know exactly how hard and how long it will take for me to rank again.
The reason I create an authority site based around an expanded version of my mini authority sites is because having two sites ranking in the top 10 of Google for all these keywords maximizes my profits.
I now have two sites targeting the same keywords. So 2 out of the 10 listings in Google for that keyword, whatever that keyword is, is for my sites. Giving me more and more chances to get the visit and make the sale.
I know that the keyword is profitable and easy to rank for, because my mini authority site did all the heavy lifting.
Another reason is, I'm a big website flipper. I now know these keywords are profitable, I now have 10, profitable affiliate sites earning from $200 to $750 a month each.
I can flip these sites for well over $30,000, if not closer to $50,000 if I sell them separately and I still know I will be making money in this niche due to my authority site.
My authority site will still be targeting these keywords and now I've just pocketed $50,000 for 6 months of work. (In reality, the amount of time I spent on them would be around 3 full work days each. So 1 month of actual work time, but 6 months of maturing time).
Before you crucify me, I always let buyers know I have another site targeting these keywords before I sell any site. Full disclosure is a must and it never hurts the sale price.
I'll be talking in depth later about how I build my mini authority sites and then create authority sites out of the research.
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