What I'm going to do in this section is go over a post and show you the On-Page SEO that I do to it.
Before I start however, once piece of advice.
For your content, if you outsource it, it's easier just to tell your article writer that you want an article on that keyword, give them examples of what you would like written, if you have examples of a good article on that keyword and do this On-Page SEO that I'm about to teach you, yourself. (Or get your assistant to do it like I do.)
It's just a lot easier that way, rather than asking your writer to do it.
Having your writer do all the On-Page SEO slows down the process and often they won't do it or do it well. Let them focus on the content.
With this example, I am going to be using Clickbump SEO as my guide. It's a great WordPress plug-in. You can find similar plug-in's on the WSO board with some good reviews as well for a cheaper price.
Let's get the ball rolling.
This is a mockup and not a complete site. Be be aware, this is not a live site, the content site is not live or up and running and the content is placeholder content I just used as an example. Do not copy the content in any way.
As you can see in this screenshot, the Clickbumb SEO plug-in is in action on the right there. The categories they rank sites on are;
Keyword Density Keyword Phrase In Post Title H1 Heading With Keyword Phrase H2 Heading With Keyword Phrase H3 Heading With Keyword Phrase Keyword Phrase In Bold – Close To Top Of Page Image With Keyword Phrase In Alt Text Keyword Phrase In First Sentence Keyword Phrase In Last Sentence Internal Link Found Post Word Count No Follow Tags On Outbound Links (I Don't Use This)
There are two more tactics I use that are not added in that list and I've included them below;
Link Out To Relevant Article On An Authority Site Have XML Sitemap
I'll be going over all of these in a moment and then I'll cover more in-depth monetization tactics.
I'm going to use another screenshot to show you how I do this On-Page SEO for all my content posts and pages. I'm using the front page as an example, but all my content pages follow the same On-Page SEO formula.
The keyword density of my posts is always between 1.6 and 2.1. This means how
often the keyword phrase you are targeting is mentioned in your article. This is the sweet spot for me.
Using my guidelines of, hurt's, doesn't hurt, doesn't help and help's which I talked about in the main report, having a good keyword density between 1.6 and 2.1 is a big help to your On-Page SEO.
As you can see from the screenshot above, the first sentence on the page is the title of the page. For your front page, you only want to put in your keyword here, nothing else. Your front pages title should only be the keyword you are targeting for that front page.
When you make posts however, you should make them more descriptive as this is what people will see when they search Google for that keyword you are targeting.
They will see the title in the listings.
So, let's say you are targeting the keyword "Morning Sickness Remedies" for a post/article.
My title for that page would be something like
"Morning Sickness Remedies – Simple And Easy Cures Available At Home"
I put my keyword I am targeting first then something catchy to get the visitor to click my listings over everyone elses.
You don't need to do this for your front page as the Platinum SEO plug-in text you wrote earlier is the text that will be seen here.
Putting your keyword in the title of your posts helps your On-Page SEO.
Just below the title, you will see a H1 header with the keyword phrase in it. This helps with On-Page SEO. It gives Google and of course other search engines a clearer picture of what your page will be talking about.
Below that you will see the first paragraph. You will also see the keyword phrase I'm targeting mentioned in the first sentence and you will see the keyword phrase I'm targeting in bold.
These On-Page SEO tactics don't hurt your SEO. The reasoning behind doing this is to make it clear to the search engines exactly what your page is about.
If you look just below the first paragraph, you will see a link. That is an internal link, even though it redirects to my affiliate link.
It's an internal link because I use the plug-in I talked about in the main report. It looks like a link to another page on your site, but it redirects your visitors to the affiliate product you are promoting.
Having an internal link on your page doesn't hurt your On-Page SEO.
A paragraph down, you will see another link. I've linked the keyword phrase woodworking plans as an external link to an authority site wrapped around my targeted keyword.
Linking out to an authority site helps your On-Page SEO and you should wrap that link around that particular pages keyword you are targeting. When you link out to a resource on another site that Google see's as an authority, that gives you brownie points in Google's eyes.
So every post I make I hyperlink the keyword I am targeting on that page somewhere in my post and I link it to a related article.
A lot of the times I will link out to an article on Wikipedia or About.com.
You can make this link the same color as your text surrounding it so it does not stand out like a sore thumb, which is what I usually do, but for some reason, I didn't do that with this example Silly me. It's not a big deal, but it will improve your CTR on your other affiliate text links if this link is not prominent.
Below that, you will see another heading. A H2 heading with keyword phrase. This helps On-Page SEO and gives you another chance to let Google know what keyword phrase this page is about.
Wrap that H2 heading keyword phrase in some compelling text, don't just use the keyword phrase as the H2 heading unless it's a very long keyword and makes sense on it's own.
Below that, you will see another heading, a H3 heading with keyword phrase. You will also see an image with the keyword phrase I'm targeting in the alt tags.
These both help with On-Page SEO. I often put the H3 heading near the image and usually towards the middle of the article/post.
Your image can be of anything. If you are promoting an affiliate product, put the product image on your page and I will talk more about this in a moment in the monetization section.
If you have an Adsense site, find a copyright free image that is relevant to the article you are writing on and put that in.
One of my favorite places to get images is below;
http://www.freedigitalphotos.net/
I purchased a stock image WSO a few months ago and that had thousands of royalty free images that I can use on my sites. It's no longer live, but there are WSO's like this all the time you should keep an eye out for.
Just make sure the photos are royalty free and you can use them without restriction.
As you can see, most of my On-Page SEO is done at the start and middle of the post. Of course, you don't want to stuff your keyword phrase all in the first part of the post, you want to mention the keyword naturally throughout your post.
I won't bother posting the rest of the screenshot of the site again, but I will walk you through the final part of the On-Page SEO process.
Keyword phrase in last sentence. This doesn't hurt your On-Page SEO. I simply just make sure my keyword phrase I am targeting for that page is in the last sentence of my post.
Post word count. How many words you have in your posts greatly, GREATLY effects your On-Page SEO. I know I've been harping on at this topic the entire time, but when I started to add 1000 word posts to my sites, my life became so much easier.
Do you have to make them 1000 words to rank? Absolutely not. Does it help significantly to do so? Absolutely. For the method of site creation, SEO and promotion I talk about in this WSO, bare minimum I would suggest is 500 words per article.
No follow tags on outbound links. With some SEO themes and plug-in's you can make all the links in your blog posts, no follow links. I would actually put this tactic in the doesn't help, bordering onto the hurts category of On-Page SEO tactics.
This means Google won't follow that link and won't pass any link juice on from that link to the other site. There is debate whether or not, no follow links are still useful in SEO rankings, but that's another report.
Some people do recommend it, I don't. It's something I've tested and I feel it can be more harmful then helpful.
I personally think making all your outbound links in your posts no follow is a bit crazy. Google isn't stupid. If I'm proven wrong in time, so be it, but right now that's my position.
Have an XML sitemap on your blog. This is something that helps your SEO.
Having a nice XML sitemap that Google can use to spider your site is a great thing to have and with the plug-in I showed you how to install in the main report, that's exactly what you will get.
It's usually situated somewhere like this on your site;
http://yoursitehere.com/sitemap.xml
So that's how I do my On-Page SEO. The next topic I want to cover is On-Page SEO for long tail keywords, then I'm going to move onto monetization and a bit about Amazon and physcial product promotion.
Obviously when you start building authority sites and you want to do On-Page SEO for the long tail keyword posts, you are going to target 2 or 3 keywords per post if you do it the way I suggest.
I often just target 2 keywords more so then 3 and I never target more then 3 keyword phrases per post.
With your On-Page SEO, you will need to spread the SEO juice over at least two keywords. If I am targeting two keywords in one post, I'll give the keyword phrase with the most searches or competition or both the title page and the H1 heading and use the second keyword in the H2 and H3 tags.
I'll also split the keyword density between the two keywords.
There are many ways you can do it, you just need to play around and see what works and makes sense for your post/keyword phrases you are targeting.
It's hard to be precise here as there are many different factors in play. Just remember to give the keyword with the best criteria the best placement on the page. The most important parts of any post other then the post count and keyword density is the page title and the H1 heading.
Monetizing Posts
In this section I'm not going to go over Adsense much as I've talked about it before. I've talked about the best placement and the best type of ad blocks to use above.
Adsense is a lot easier to use and implement then say an affiliate link. If you are new to this and you want to make it easy on yourself, I suggest putting up Adsense sites.
There is however more profit available from affiliate program sites. I never change my Adsense placements unless I'm testing something and what I've written about above, right now, is the best I've had in terms of getting clicks and high CTR.
If something changes from that and I find placements and ad blocks that are more profitable, you will get updates to this report for free so you will know what I'm doing when I'm doing it.
There are two parts to monetizing your sites for affiliate programs. The front page and your individual posts. Each requires a different level of promotion. The front page as you know is where you plug your affiliate product you are promoting and you also target the best keyword of your site.
The front page is pretty much a review or pitch for your affiliate product you are promoting, wrapped around your main keyword.
So what I'm going to do is run you through how I place my affiliate links on my sites, front page and posts pages.
You can ask your writers to write reviews based around a keyword no problem at all.
I do it all the time. I give them a bunch of links to reviews of the product I'm wanting to promote and I ask them to base their research off that and of course off the salesletter for the product.
Unless I've tested the product myself, I will never claim a product has given me results unless it has. You can still review a product without making claims that are false. You can look at the salesletter and basically turn the features of the product into an article.
Most article writers also do review articles as well if you ask them, so you don't need to worry too much about that.
So the first part I want to focus on is the front page. As I've just discussed, my front page on my authority sites and my affiliate mini authority sites are based on a review of the product I'm promoting wrapped around my main keyword I'm targeting.
So the whole front page is a promotion for the product, but as you can see from the example below, I start off with a simple red link that links out to the affiliate product.
One thing you will notice is I don't SPAM my viewers eyes with advertisements and banners and popups. That's so 2005.
Just like I don't send out a dozen emails a week to my list, I don't over do the promotion on my content sites. Some people do both and swear by the results. I usually swear at them and stick with my way as it works for me.
The first promotion on my front page is simply a red link. Don't focus on the article of the site as that's just placeholder content I found for this example, focus on the ad placements.
That red link at the start of my post is the best CTR link you will ever find. No matter how many flashing banners you throw at your visitors, this works better. I've tested just about everything, but falling short of everything.
Big bold text links, links wrapped in a paragraph of text to make it not look like an advertisement, banner ads, ebook covers, you name it, I've tried it and tried each one of those and more many many different ways.
This style of promotion will work for any product you are promoting, not just information products and the like.
If you are promoting a toaster, this will work. The main thing is to keep the text link short, no more then 2 sentences and make it compelling.
"Click here to get access to 16,000 woodworking plans."
A person coming to this site most likely came because of a keyword related to woodworking plans. That's about as compelling as it would get for them and it's simple.
I really like to keep things simple and measurable. This link outperforms anything else on my page, two to 1 in terms of CTR. This link has outperformed some methods of monetization I've previously tried, up to 10 times better for CTR.
The next monetization spot you will see is not even really an advertisement. It's simply a product image that if someone clicks on it, it will take them to the affiliate product you are promoting, via your affiliate link of course.
This will work for just about any product I can think of as well. I have many physical product based sites and this works well for them. People have a tendency to naturally click on a product image to go get more information about that product, regardless if you have any text telling them to click on the image.
Big flashing text that say things like, CLICK HERE NOW FOR GREATEST BARGAINS EVER ON PRODUCT NAME CLICK HERE NOW!!!!
In my testing has been known to hurt CTR's dramatically. People coming to my sites know what they are here for and know how to get what they want. I don't need to drag them by the ear to my affiliate link.
Have you ever been to a site where you just recoiled at the amount of in your face advertisements? It's like when you go into a store and you get swamped with un wanted attention.
You don't want that. You want to make a sale yes, but there are better ways to sell then screaming at someone. Pre selling has become a little old fashioned in the IM world I've noticed.
Let's move on.
In this part of the front page, you can see I have a big advertisement for the product I am promoting. Most affiliate products give you this sort of promo material. It's really my only blatant advertising spot on the front page.
You would think it would have the highest CTR but the first simple red link has double, almost triple the CTR of this ad spot from my testing.
As I said above, most affiliate programs give you promo material, even the physical product affiliate programs. You want something product specific here. Amazon has a lot of widget type advertising that could fill this spot.
Most Clickbank products offer affiliate material that you can use. CJ.com does as well. If you are into CPA, they certainly provide you with promotional material like you can see above.
Let's move on.
At the end of the review/front page, I simply use the same text link again that I used at the start, just a different color.
So, as you can see, simple placements and it's repeatable. Text link, clickable image of product, promotional image of product, text link.
Simple simple simple, simple! Covers your viewers eye movements and reading patterns completely.
With authority sites what you can do is this. Since you will be promoting multiple affiliate products, you can create a review article for each product and base it around the main keyword for that sub niche like you do for the mini authority site front page you created on the topic.
So using my example of my pregnancy/child raising niche. I have 10 mini authority sites in that niche, targeting 10 different sub niches. Each mini authority site has it's own front page that is promoting the product I am promoting wrapped around the main keyword.
So when I build out that authority site, I'll do the same again. Even though only one keyword will have the front page of my authority site, my main keywords from my mini authority sites which are now being built into my authority site will still be based around the review of a product.
Does that make sense?
So in my authority sites, I will still have 10 keywords based around a review of the product like I do for the front page of the site.
So, one of the main keywords in my sub niche/mini authority sites was, Morning Sickness Remedies, I would target that keyword in my authority site of course and that keyword would still be wrapped in a review article in my authority site, it just would not be on the front page.
It's confusing and simple all at the same time.
So what about monetizing simple posts? The posts that make up the majority of your sites and that will be used as gateway pages into your site. What do I do to monetize them?
Again, I keep it simple. I'll use the Morning Sickness Remedies niche as an example;
If You Want To Learn How To Avoid Morning Sickness During Your Pregnancy, I Have A Fool Proof Method For You – Click Here
And I'll put that text link somewhere near the top of each post I make for that topic. Really simple, profitable stuff.
I will also have an image like I talked about above that is clickable that redirects them to my affiliate link in my post.
Right now, that's all I do to monetize my posts that promote affiliate products. The above sentence can be used for physical products as well.
Let's say your keyword is "Best Toasters 2011" and your article is a list of toasters that came out this year, this is something you could use as a text link below;
If You Want To Immediately See What I Believe To Be The Best Toaster Of 2011 Is, Simply Click Here On This Link!
Test and see what works best for you. If you promote Amazon products and want to put in some widgets, go ahead and try it out. If you promote Clickbank products and you want to put a banner or promotional graphic somewhere in your posts, go ahead and try it.
It could work for you.
Just keep in mind, all I'm giving you here is what has worked for me and I've tested A LOT of stuff, but I certainly have not tested everything.
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