This is an extremely important part of the process. Knowing when to add your affiliate links or Adsense blocks can play an important part in your sites rankings. It's also important to know when to start building your sites out, how fast you should be putting content into your sites and when you should start backlinking.
While this is not a backlinking report, it's something you should know about during the site creation process. For all my sites, I never add any sort of monetization links or ads until my sites are at least 30 days old. I want my site to start getting all the pages indexed, and to start getting some stable rankings, and a little bit of authority in Google's eyes before I start putting any advertising on the site at all.
If for some reason my site flags a Google review, I want it to look clean and informative and not just a made for Adsense or made for affiliate sales site. I find around that 30 day mark is a good time to start adding monetization. By this time my sites are starting to rank and get some stability.
I have no real hard data to support this other than talking to others in the field and some very respected members of my community have strongly suggested to me this course of action and it's a course of action that I take and it makes sense to me. A site that just springs up with Adsense and monetization and posts and backlinks all at once screams made for Adsense/affiliate sales. Google doesn't mind you profiting from your site, not at all, but it doesn't want sites who's sole purpose is to generate revenue and not enhance it's listings.
By about 30 days as well, for a mini authority site, all my content would have been added to the site. I usually add content every 2 or 3 days. That's a bit quicker than I would normally like, but I also want to profit from my sites.
If you are in no rush to profit from your sites and you want a more long term business view, I'd suggest adding content every 5 to 7 days, but 2 to 3 days is fine as well. It's important that you don't just dump 15 pages of content on your site. During the ranking process, you want your site to look fresh in Google's eyes.
By adding content over a 30 to 60 day period (for mini authority sites), your site is getting ranked and evaluated by Google and it's seeing that you are updating the site
with more content every couple of days. This looks natural to Google and that's exactly what we want. So two big tips here are, don't start adding monetization to your site until you start getting indexed and start getting ranked. I would say 30 days is a good estimate. If your sites are still bouncing wildly, it might be a good idea to hold off. What usually happens in the ranking process is when you start pushing backlinks to the site, it moves up and down rapidly, but it then starts to settle and move up slower.
When its slowly moving up, that's the best time to add monetization.
For an authority site, the process is much the same. I will add content every 2 to 3 days and I'll wait for about 30 days before I start to put any monetization on the site.
Authority sites are built over time. It can take me 12 months to fully build out a content site with enough articles to cover every relevant longtail keyword that I want to target. Of course, they are still profititing while this process goes on.
I want to talk briefly about backlinking here and when you should be doing it. I always, always wait for my sites to get indexed before I start any backlinking and my initial backlinking is very light.
It usually consists of a couple of high PR backlinks and some social bookmarking in the first 14 or so days.
After the domain name for my site is indexed and some of my first content is getting indexed, I start to get a bit more aggressive in my backlinking.
One of the most important elements to backlinking is velocity. Meaning, if you get 1000 backlinks a day for 4 days, then nothing, then you do more 1000 backlink days,
there is a good chance you will get penalized. You want your backlinking to look natural and consistent.
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